As they say, "this isn't your Daddy's dry shampoo". A bit corny, yes, but true it is. Dry shampoo has come a long way when first popularized in the 70's. The "old dry shampoo was more of a spray-on powder. While serving the purpose in an emergency, they did little to improve the health of the hair and the powdery look was often obvious.
Today's dry shampoo is formulated with the most advanced active ingredients that absorb oil, and leave your hair feeling (and looking) clean and refreshed - smelling good, too! They are a perfect alternative to a daily wash when your hair isn't quite dirty, when daily shampooing irritates your scalp, of for men and women with busy personal or business schedules.
What is Dry Shampoo?
Dry shampoo is a spray that can be used periodically to clean and absorb natural hair oils. Used similarly to a hairspray, they can be combed or brushed-in after application to clean hair of dirt, product build-up and excess sebum (scalp oil). You do not use water...no need to get your head wet or wash.
Years ago, they were not much more than aerosol powder that left hair stiff, hard to manage and with a milky-white residue. With advances in hair product technology, they effectively clean while adding just a bit of body and volume - as if you just washed your hair. As a result, these products have made a resurgence in popularity in the past year, and many manufacturers - TIGI (Rockaholic), Clairol, Sebastian and Batiste - have introduced products that rival their water counterparts.
Designed to be used for men and women on the go, they make an excellent touch-up at the end of the day, or when you feel a washing isn't necessary. Many customers feel daily shampooing isn't required to maintain beautiful hair. In fact, many find that a daily washing (especially with harsh shampoos) harm their scalp or wash-out expensive color or perm treatments.
Today's dry shampoo is back in the spotlight as one of the most popular hair products - and for good reason. If you hectic schedule dissuades a daily shampoo or if you need a periodic touch-up and cleaning, these products can quickly absorb oil, brush away dirt, and leave your hair with definition, body and volume - all in a few minutes!
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